We're a little crazy, about science!

Psychologists share the three secrets to healthier eating

Three easy ways to help your diet

You don’t need a crazy diet to lose weight. In fact, your typical fad diet won’t help you keep weight off long term and could be harming your health. If you want to know the secrets of healthier eating, think of the kitchen fruit bowl. A fruit bowl makes fruit more convenient, attractive, and normal to eat than if the same fruit were in the bottom of the refrigerator.

A new study analyzed 112 studies that collected information about healthy eating behaviors and found that most healthy eaters did so because a restaurant, grocery store, school cafeteria, or spouse made foods like fruits and vegetables visible and easy to reach (convenient), enticingly displayed (attractive), and appear like an obvious choice (normal).

“A healthy diet can be as easy as making the healthiest choice the most convenient, attractive, and normal,” said Brian Wansink, Ph.D. author of Slim by Design and Director of the Cornell Food and Brand Lab.

The study shows that when fruit is put in a nice bowl next to your car keys — or when a cafeteria puts it next to a well-lit cash register — it becomes more convenient, attractive, and normal to grab a banana than the chocolate chip cookie dough ice cream in the far back of the freezer. When restaurants give the high-profit shrimp salad appetizer an enticing name, highlight it on the menu, and have the waitress point it out as a special, it becomes more convenient, attractive, and normal to order that than the deep-fried onion rings on the back of the menu.

“With these three principles, there are endless changes that can be made to lead people — including ourselves — to eat healthier,” said Wansink.

For instance, if a school wants children to drink more white milk than chocolate milk, they can make white milk more convenient (put it in the front of the cooler), more attractive (sell it in a shapely bottle), or more normal (give it half of the cooler space instead of a small corner of the cooler). In previous studies conducted by Dr. Wansink each of these changes increased white milk consumption by 30-60% in schools.

This just goes to show, part (and just a part) of the obesity epidemic might simply be an advertising problem. Think of it this way, when was the last time you saw a good salad commercial?

Wansink B (2013). Convenient, attractive, and normative: the CAN approach to making children slim by design. Childhood obesity (Print), 9 (4), 277-8 PMID: 23865529

One response

  1. bhogan

    This is a great article and it points out a major issue of people being over weight. One of the things that causes the obesity is that healthy food can be hard to find. Just today i was out running errands and I had to stop and get food. The issue is that their are no places to get healthy food fast were I live. It only fast food chains. So i ended up having to get fast food. You see the same thing when you go to the store. that when your checking out. They always have candy on sale while you are waiting in line to pay. If people had more opportunities to get health food it was help the obesity issue a lot.


    May 3, 2015 at 7:46 pm

But enough about us, what about you?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.