Why daring to compare online prices pays off offline

The constant barrage of post-holiday sales touted by web-based retailers may make it seem like online shopping is killing real-world stores. But shoppers are actually engaging in “web-to-store” shopping — buying offline after comparing prices online.

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January 5, 2016 | Categories: Psychology, Technology | Tags: behavioral science, finances, internet, lifestyle, peer reviewed, pseudoscience, psychology, science | Leave a comment