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Archive for January 5, 2016

Why daring to compare online prices pays off offline

Why daring to compare online prices pays off offline

Why daring to compare online prices pays off offline

The constant barrage of post-holiday sales touted by web-based retailers may make it seem like online shopping is killing real-world stores. But shoppers are actually engaging in “web-to-store” shopping — buying offline after comparing prices online.

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