In doctors we trust — especially when they admit to bias
A doctor’s guidance may reassure us more than we realize -especially if she says she is likely to recommend treatment in her field of expertise, known as “specialty bias.” Doing research in a real-world healthcare setting, researchers have found that when surgeons revealed their bias toward their own specialty, their patients were more likely to perceive them as trustworthy. And patients are more apt to follow their recommendation to have surgical treatment.
Lunatic Laboratories 