Women and fragrances: Scents and sensitivity

Researchers have sniffed out an unspoken rule among women when it comes to fragrances: Women don’t buy perfume for other women, and they certainly don’t share them. Like boyfriends, current fragrance choices are hands off, forbidden–neither touch, nor smell. You can look, but that’s all, says BYU industrial design professor and study coauthor Bryan Howell.

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July 16, 2015 | Categories: Biology, Psychology | Tags: behavior, behavioral science, marketing, neurobiology, neurology, peer reviewed, quality of life, science, socioeconomics | Leave a comment