We're a little crazy, about science!

Archive for July 16, 2015

Women and fragrances: Scents and sensitivity

How perfume works

How perfume works

Researchers have sniffed out an unspoken rule among women when it comes to fragrances: Women don’t buy perfume for other women, and they certainly don’t share them. Like boyfriends, current fragrance choices are hands off, forbidden–neither touch, nor smell. You can look, but that’s all, says BYU industrial design professor and study coauthor Bryan Howell.

(more…)