We're a little crazy, about science!

Archive for July 16, 2015

Women and fragrances: Scents and sensitivity

How perfume works

How perfume works

Researchers have sniffed out an unspoken rule among women when it comes to fragrances: Women don’t buy perfume for other women, and they certainly don’t share them.┬áLike boyfriends, current fragrance choices are hands off, forbidden–neither touch, nor smell. You can look, but that’s all, says BYU industrial design professor and study coauthor Bryan Howell.