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Posts tagged “marketing

Are you a ‘harbinger of failure’?

Some consumers have an unerring knack for buying unpopular products
Some consumers have an unerring knack for buying unpopular products

Has a point, he does.

Diet Crystal Pepsi. Frito Lay Lemonade. Watermelon-flavored Oreos. Through the years, the shelves of stores have been filled with products that turned out to be flops, failures, duds, and losers. But only briefly filled with them, of course, because products like these tend to get yanked from stores quickly, leaving most consumers to wonder: Who exactly buys these things, anyway?

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Women and fragrances: Scents and sensitivity

How perfume works

How perfume works

Researchers have sniffed out an unspoken rule among women when it comes to fragrances: Women don’t buy perfume for other women, and they certainly don’t share them. Like boyfriends, current fragrance choices are hands off, forbidden–neither touch, nor smell. You can look, but that’s all, says BYU industrial design professor and study coauthor Bryan Howell.

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Lies the Labels Told Me: Beware Food Buzzwords

organic natural

Organic, All natural, and packed full of antioxidants; sounds healthy, doesn’t it? Unsurprisingly however, if something is trying to tout how healthy it is, it probably isn’t. Of course all those buzzwords have to mean something… don’t they?

According to a new research study conducted by scholars at the University of Houston, health-related buzzwords, such as “antioxidant,” “gluten-free” and “whole grain,” lull consumers into thinking packaged food products labeled with those words are healthier than they actually are.

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