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Posts tagged “advertising

Are you a ‘harbinger of failure’?

Some consumers have an unerring knack for buying unpopular products
Some consumers have an unerring knack for buying unpopular products

Has a point, he does.

Diet Crystal Pepsi. Frito Lay Lemonade. Watermelon-flavored Oreos. Through the years, the shelves of stores have been filled with products that turned out to be flops, failures, duds, and losers. But only briefly filled with them, of course, because products like these tend to get yanked from stores quickly, leaving most consumers to wonder: Who exactly buys these things, anyway?

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The connection between masculinity, energy drink use, and sleep problems

Connections discovered between masculinity, energy drink use, and sleep problems

Connections discovered between masculinity, energy drink use, and sleep problems

Energy drinks have grown in popularity for many Americans, but there is growing concern about the health risks of consuming them in large quantities. Because men are the main consumers of energy drinks, a research team lead by Dr. Ronald F. Levant, a professor of psychology at The University of Akron, set out to study a possible link between masculinity, expectations about the benefits of consuming energy drinks, how those expectations affect energy drink use, and the impact on sleep.

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Kids meals, toys, and TV advertising: A triple threat to child health

Kids meals, toys, and TV advertising: A triple threat to child health

Image credit goes to the one and only: Laura Zombie

Fast food companies advertise children’s meals on TV with ads that feature toy premiums, and it has been suggested that the use of these toy premiums may prompt children to request eating at fast food restaurants. In a new study, researchers found that the more children watched television channels that aired ads for children’s fast food meals, the more frequently their families visited those fast food restaurants.

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Fatal attraction: the intuitive appeal of GMO opposition

GM food is safe

A team of Belgian philosophers and plant biotechnologists have turned to cognitive science to explain why opposition to genetically modified organisms (GMOs) has become so widespread, despite positive contributions GM crops have made to sustainable agriculture. They argue that the human mind is highly susceptible to the negative and often emotional representations put out by certain environmental groups and other opponents of GMOs. The researchers urge the general public to form opinions on GMOs on a case-by-case basis, thereby not focusing on the technology but on the resulting product.

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