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We're a little crazy, about science!

Archive for February 2, 2015

How social norms come into being

 

social norms

Fifteen years ago, the name “Aiden” was hardly on the radar of Americans with new babies. It ranked a lowly 324th on the Social Security Administration’s list of popular baby names. But less than a decade later, the name became a favorite, soaring into the top 20 for five years and counting. Now, a new study provides a scientific explanation for how social conventions — everything from acceptable baby names to standards of professional conduct — can emerge suddenly, seemingly out of nowhere, with no external forces driving their creation.

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