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Archive for November 1, 2015

Kids meals, toys, and TV advertising: A triple threat to child health

Kids meals, toys, and TV advertising: A triple threat to child health

Image credit goes to the one and only: Laura Zombie

Fast food companies advertise children’s meals on TV with ads that feature toy premiums, and it has been suggested that the use of these toy premiums may prompt children to request eating at fast food restaurants. In a new study, researchers found that the more children watched television channels that aired ads for children’s fast food meals, the more frequently their families visited those fast food restaurants.

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