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Archive for March 5, 2016

Brain connectivity reveals your hidden motivations

neurons firing in the brain
neurons firing in the brain

Animation from Glass Brain

To understand human behaviors, it is crucial to understand the motives behind them. So far, there was no direct way to identify motives. Simply observing behavior or eliciting explanations from individuals for their actions will not give reliable results as motives are considered to be private and people can be unwilling to unveil – or even be unaware of – their own motives.